Business Week

Stanford’s Hasso Plattner Institute of Design (d.School)

Stanford’s Hasso Plattner Institute of Design (d.School)

“Innovators aren’t exceptional as much as they are confident.” (WSJ, 17 October 2011, R5)

“…virtually everyone has the capacity to innovate. It’s just that somewhere around fourth grade most of us stop thinking of ourselves as creative…so our ability to innovate atrophies.” (Ibid.)

These are the beliefs, along with a $35 million gift from German software entrepreneur Hasso Plattner, the co-founder of SAP, that have stirred David Kelley to create the d.School at Stanford. The program does not award degrees and is open to Stanford graduate students to learn what it takes to become more innovative. It warrants mention in this column because to survive in the years ahead every student will need to innovate and create both within the classroom and afterwards within their chosen careers.

Undergraduate Business Programs

Undergraduate Business Programs

Economic realities, particularly high unemployment rates and skyrocketing college costs, are encouraging many students to consider studying business administration as undergraduates. Back in 1968, about 13% of Bachelor degrees awarded were in business. This made business the third most popular major at the time. By 2008, more than one out of every five Bachelor degrees awarded were in business, making it, by far, the most popular undergraduate major.