When Henry Chauncey launched the Educational Testing Service (ETS) in 1947, which was and still is today, the exclusive test creation service for the College Board’s SAT, he was firmly convinced that he and his brilliant social engineers would revolutionize student assessment.
Chauncey believed that the creation of a standardized test would help sort out the most promising students, and would be “the moral equivalent of religion but based on reason and science rather than on sentiments and tradition.” (p. 68-69 The Big Test, Nicholas Lemann, Farrar, Straus and Giroux, New York, 2000)