For the millennial generation, social media is virtually a birthright; over two thirds use social media to gain a sense of which colleges to apply to, and around a third, once accepted, use social media to narrow down their list to a solid match.

Many use social media to ‘demonstrate interest,’ one of the top seven factors affecting admissions according to NACAC’s Admission Decision Survey. Using social media they might like a campus on Facebook, or follow it on Twitter. As time passes and more information is garnered about favorite campuses students can build an ever more detailed and complete profile of the features and benefits favored institutions provide.