Creating a club, devising an original project, or generating a college essay, often begins with ‘brainstorming’. Brainstorming originated in the late 1940’s when Alex Osborn, a partner at the advertising agency BBDO, wrote his groundbreaking book Your Creative Power.  In it, he introduced his creative juggernaut, “using the brain to storm a creative problem—and doing so in a commando fashion.” (p. 22 “Groupthink” by Jonah Lehrer, The New Yorker, 30 January 2012: http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer)