One part of the admissions process that is often a bit neglected, is doing the research on potential college fits. Many students, and their parents, pull together a preliminary list of colleges based mainly upon college ratings, rankings, reputations, and opinions; that's human nature. But there is more to the research process than graduating near the top of your class and immediately applying to Harvard, Yale, Stanford, and then UCLA and UC Berkeley as your "safety schools". Today every applicant to a selective US college is facing stiff competition; most knowledgeable students and their families recognize this reality. Whether you believe it or not, even if you're the next Albert Einstein or Marie Curie, it's not a bad idea to research colleges of interest.